Brussels, 15 July 2008 – The European Gaming and Betting Association (EGBA) today launches a comprehensive set of standards that covers all aspects of player protection, fair gaming and responsible operator behaviour in the online gaming and betting environment. These standards complement stringent legal requirements already imposed by EU licensing jurisdictions.

Over 170 technical requirements have been adopted on a voluntary basis to take into account all aspects of online gaming and betting associated services. As part of their membership criteria, EGBA members are required to comply with all standards. Compliance is verified by a compulsory annual audit carried out by eCOGRA, a leading standards and player protection body, which itself is annually subjected to a comprehensive quality assurance review by one of the world’s leading firms of auditors.

This initiative builds upon EGBA’s (then EBA) code of conduct, which was already adopted in 2003 and follows other industry initiatives. Self-regulation is vital in the online gaming and betting industry in order to continuously take stock of this fast developing eCommerce sector and stay ahead of slower legal developments. It also ensures, given the cross border nature of the sector, consistency of standards across Europe to guarantee consumers can play in a safe, secure and reliable environment.

EGBA Chairman, Norbert Teufelberger said: “These standards are a sign of our commitment to an exemplary level of corporate and social responsibility. They could serve as a basis for reflection at a time when governments and regulators across Europe are trying to find ways to best protect consumers in the online gaming and betting environment.”

These responsible gaming and betting standards include measures such as:

• Promoting responsible gaming, preventing underage gaming and problem gaming;
• A zero tolerance approach to fraud or criminal behaviour;
• Protecting customers’ privacy and safeguarding their information;
• Ensuring prompt and accurate customer payments;
• Assessing rigorously and independently the fairness of games;
• Committing to responsible and ethical marketing practice.

eCOGRA CEO Andrew Beveridge added: “Our goal is to ensure that EGBA has a meaningful professional review process for determining each member’s compliance with agreed and consistently applied standards, which consumers and regulators have come to expect in the online gaming and betting industry.”